If you’re ready to expand your trucking company’s reach, traditional marketing and advertising ideas will work, but there are many non-traditional options you can employ to get your company’s name out there. Targeted marketing often gets you the biggest bang for your buck, while a broader approach can help you reach previously unrealized clientele — and there’s no reason you can’t incorporate both.
Offer special promotions, such as discounts for multiple shipments, or give out bonus miles for shipments above a certain price. Advertise monthly deals or discounts for shipments following an established route, similar to how airlines reduce prices at certain times to ensure full flights.
You can agree to display or hand out brochures of other companies in your reception area and anywhere else your firm hosts clients and visitors. In return, those other companies will do the same for you. Target firms your own clients might reasonably be interested in doing business with, such as storage facilities, manufacturers or packing companies.
Beyond radio, TV, Web ads and print, social network sites offer free advertising. Create a Twitter account or a Facebook page. If TV spots seem beyond your budget, create a YouTube commercial and link it to your Web site and your Facebook page. You’re selling your brand, so accentuate what separates your trucking company from the others. If you specialize in certain regions, advertise on Craigslist in those areas.
As the old saying goes, “It takes months to find a new customer … seconds to lose one.” Don’t put so much effort into attracting new business that you ignore your existing clientele. For example, you can offer discounts for referrals, with a greater discount for more referrals. You can recognize loyalty by offering a one-time bonus each year when clients pass their anniversary. Offer discounts only on a one-time basis, but allow your client to select which shipment to discount.
An email marketing service lets you stay in touch with your customers and prospective clients without doing all the legwork. As of 2014, monthly prices range from $10.00 for up to 500 contacts to $149.99 for 25,000 contacts, so depending on your budget and desired reach, you’ll find a plan to fit your needs.
Rent Out Space
You can utilize the space on the side of your trucks to advertise for charitable causes or events. Next to the charity banner, your company name will be on proud display. Think of it as a mobile or portable billboard, connecting your company to a good cause. You can charge for the space or rent it out for free in exchange for free advertising.
Curated from Trucking Company Marketing Ideas