13 Marketing Ideas for a Freight, Transportation or Trucking Business

Marketing Ideas for Trucking Companies: 13 Ways to Attract More Freight Customers

In order to grow, transportation businesses need to have a marketing plan with strategies to attract new clients and keep their current customers happy. These thirteen marketing ideas for trucking companies will help to create a lead-generating, customer-satisfying marketing strategy to help you grow your transportation business.

Attract More Leads and Customers with these 13 Ways to Grow a Trucking Business

Organizational growth rarely occurs without a foundational plan that includes both client attraction and customer retention strategies. For organizations in highly competitive markets, such as transportation, coming up with strategies to attract new customers and keep customers happy is even more critical to business growth.

Use these thirteen transportation marketing strategies to boost client attraction for your trucking business:

Lead Generation Ideas for Trucking Companies

Create brand awareness with prospects

  • Be present – on line and off – where your prospects are; such as: trade associations, trade publications, social networks (especially LinkedIn and Google+), on the web (found in searches)
  • Publish original content to your website and blog that tells the story of your business that is search-engine optimized in order to increase the likelihood that prospects will discover and become aware of your brand
  • Leverage the good will and word of mouth marketing of your most satisfied customers in testimonials and reviews, and ask for referrals
  • Work your phone and email contact lists; send an email newsletter out at least once each month and follow up with prospects periodically to see if they are nearing a point where they need your services
  • Once a quarter or a couple of times each year, send out a large, colorful postcard with a call to action to drive prospects to your website for more information or motivate them to call you for a quote

Attract customers who are ready to hire

  • Word of mouth, positive reviews and 5-star ratings on social networks and online review sites make for powerful marketing when it comes to customers who are ready to hire a freight company – make sure you are asking your customers to leave reviews for you online with each successful transaction
  • Optimize your website’s meta tags and on-page content in alignment with Google and other search engines’ best practices
  • Establish an editorial schedule and regularly publish new, original, optimized content to your website and/or blog including articles, landing pages, pages with forms (such as subscription forms that help you build your contact list, instant quote or request for information forms)
  • Make it easy for customers to find out why and how they should do business with you; more and more, customers want to do most – if not all – of their research online before choosing a freight company, including making price and value comparisons and looking for reviews

Motivate prospects who might be looking for a change

  • Perceived employee indifference is the 1 reason people stop doing business with an organization; make sure that the way you and your employees treat each and every customer and prospect is polite, professional and knowledgeable
  • Make doing business with you as easy as possible by providing as much information as possible in your proposal and on your website; show comparisons with unnamed competitors that demonstrate how your transportation services can save your customers time and money
  • In your print and digital marketing materials, speak to the points of differentiation that set your trucking business apart from competitors that would likely be most important to your customers
  • Incentivize referrals and recommendations from your current customers

Curated from 13 Marketing Ideas for a Freight, Transportation or Trucking Business