Though the trucking industry is a major force moving the American economy, high operating costs forced the closure of 3,600 trucking companies in 2000, according to “Trucking Industry Overview.” Because the industry’s profit margin is relatively low at three percent, or $1.74 per mile, trucking officials may be especially interested in proven marketing tips to help boost profits.
Email marketing for the trucking industry has the advantage of repetition. Email subscribers grow accustomed to receiving regular updates on the trucking industry, including success stories, relevant legislation, special offers and links to interesting or helpful outside sources. Free reports, entertaining anecdotes, special offers and promotions all help create valuable email marketing tools for capturing and maintaining client interest. Email marketing can also be used to solicit feedback from subscribers about the industry. Feedback can lead to information about the need to create new routes, eliminate ineffective routes or add new delivery regions.
Another trucking industry marketing tip is to create a professional, easily-navigable website. A professional website can access different audiences, including trucking recruiters, trucking companies, truck driving schools and trucking community websites, according to “Trucking Company Websites.” Trucking websites help brand companies, reach new customers and provide information to return clients. Provide contact information, colorful photographs, route maps, client testimonials and video footage of the trucks. Safety and performance statistics can reassure new clients, while rotating online coupons and promotions can keep current customers returning to the site to see what’s new. They are also a good way to showcase appealing, recognizable trucking logos.
Another trucking industry marketing tip involves the use of brochures and other printed materials. Because trucking has the advantage of covering large distances across the U.S., this presents a unique opportunity to inexpensively distribute brochures and printed materials. Drivers can leave stacks of trucking brochures and business cards at gas stations, truck stops, restaurants and other locations en route to their destinations. Marketing brochures can include contact information, rates and charts comparing the advantages of trucking versus other transport methods such as air shipping or transportation via cargo ship. You might also consider printing marketing information on attractive calendars or decks of playing cards, since these novelty items are often distributed for practical, as well as promotional use.
Curated from Marketing Tips for the Trucking Industry | Chron.com