So, you bought your rig, had it signed with your company name and have a dedicated phone line installed in your home office. You are ready to make money in the trucking business. Only problem, the phone is not ringing as much as you thought it would. To make your trucking business successful, you will need a solid marketing plan fueled with solid ideas to bring business to your door, or in this case, hitch.
Direct Mail, Niche Growth
You can establish yourself in a niche market by implementing a customized direct mail campaign. Purchase a list of companies that fit your desired market, such as auto part manufacturers based in the Midwest; or food distribution on the East Coast. Next, draft a letter, flier or even post card that grabs attention with a solid headline, promotional offer and response deadline. Be creative with your offers; on-time guarantees are a dime a dozen, but what about a 20 percent discount every three loads?
Direct mail and social media are both low or no cost methods of finding potential new customers.
Twitter, Facebook and other social media sites have incredible marketing power beyond following tweets about which trucker hat Ashton Kutcher is wearing today. You can connect on a new level with customers and prospects by engaging them with social media. A Facebook fan page will allow you to send promotions and updates with zero out-of-pocket expense. Plus, your customers can post reviews about your service, which allows prospects to learn about your service. Use Twitter to initiate an impromptu shipping price reduction to avoid driving a half load across two states; you might find a local manufacturer needs a pallet of parts delivered in the direction you are heading.
Professionalism Wins More Business
It may not seem like a marketing tool, but your appearance and personality play a large part in referrals and repeat business. If you have employees driving for you, instill in them the significance of not only how they look, but how they act around clients. When you are making a delivery, you are by default representing the company that is sending the product.
Curated from Marketing Ideas for Trucking Companies