The trucking business is highly competitive and fraught with ups and downs due to economic conditions, gas prices and delays because of weather and breakdowns. To make a good profit, a trucking company must take advantage of every marketing opportunity possible. Idle trucks and small loads make the normal problems of the industry even more dangerous to the longevity of the company.
Unless your company is one of the major national freight carriers, a company name that identifies what you do and the region or industry you serve is a great passive marketing tool. For example, if you specialize in hazardous materials transport in the Great Lakes region, name your company Great Lakes Hazardous Materials Trucking. If you serve the import-export business, call your company Port Express Trucking. Use descriptive words such as long-distance, small load, construction, heavy load, refrigerated and so on. This way, your company stands out to anyone looking for specialized trucking. Keep the name easy to remember, easy to spell and as short as possible.
Rolling Ad Space
Clearly display the name of your company, phone and website on your trucks and trailers. Put a big sign on the back end so people behind you on the road can’t miss your advertising. If you haul containers, magnetic signs are a marketing tactic to investigate. If your company name describes what you do, put it everywhere you can. Think of your trucks as rolling billboards.
Customers and Freight Brokers
Maintain a mailing list of all your previous shippers and freight brokers. You never know when another company’s truck has broken down, leaving a shipper looking for transport. An emailed birthday card, holiday greeting or a monthly newsletter keeps your contact information easy to access and your company fresh in their minds. Freight brokers are always scrambling to find space on trucks, so emailing your routes and space availability to them is excellent customer service that can bring in last-minute business and referrals.
Placing ads on advertising lists, such as craigslist, for publication along your route or at your destination can garner you a load for your return trip. Online ads on trucking and industrial websites and e-zines puts your company name in front of shippers who may be unhappy with their current trucking companies. Above all, always be on the lookout for a place to display your ads, and think creatively about how to attract attention through those ads.
Curated from Marketing Ideas for Trucking Companies