How to Advertise a Trucking Business

A trucking business has been flourished due to its increasing demands. Most large companies need their services in transporting consumer goods. With a trucking business, you can have a chance to get more income. This is the reason why most people prefer to engage in this field. Once you build up own trucking business, your next concern is its advertising scheme. If you don’t know how to market your own trucking company, here are some suggested tips you need to consider.

Advertising Strategies

Marketing a trucking business can be easily done within a short period of time. It takes several weeks of preparations, depending on how you promote your business. The best way to advertise your business is through offering promotions. The typical examples of these are giving discounts for different shipments or bonus miles of a specific transaction. You can also provide incentives to your customers. Through offering additional services at free rates, it is expected that you can get more customers and business partners as well.

Team Up and Printed Materials for Effective Business Marketing

As a trucking business owner, you should know how to deal with other businessmen. You can ask them if you can hand out or display brochures of your company. To have a mutual benefit, you will also display their printed materials in your premises. Before you do this, it is best to make multiple printed materials. Aside from brochures, you can make a tarpaulin, fliers, calendars, decks of playing cards and many more. Whatever materials you choose, make sure that your company logo is very visible.

Online Strategies as Cheap Marketing Schemes

If you don’t have enough money for promoting your trucking business, depending on online strategies can be a great option. These online strategies can be divided into several ways. At first, you can do the email marketing. In this tactic, you have to send messages to your possible customers. This can help in updating them, with your latest promos and services. Another way is through making an easy-navigable and professional website. In case your customer wants to get more details about your company, they can easily browse your computer. Trucking websites can help you in reaching your new customers. This is the reason why you need to create one.


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Marketing a Heavy Duty Trucking Business

There is little room for error in marketing a heavy duty trucking business in today’s economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.


A high-quality marketing plan connects your company to your customers. Without it, you’ll quickly find your heavy duty trucking business stuck in limbo.


Purpose in marketing is the key to success in this space. From our vantage point, it’s clear that profitable heavy duty trucking businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand’s visibility with buyers.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For heavy duty trucking businesses, it’s important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. You’ll also want to make sure you’re making the most effective use of your marketing collateral by getting it into the hands of the right people. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your heavy duty trucking business’s investment in collateral will be pointless.


Messaging matters – but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market’s psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it’s easy to see how heavy duty trucking businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Marketing Expertise

Don’t have a background in marketing? That shouldn’t stop you from taking a larger promotional role in your company by educating yourself about today’s most effective marketing concepts. Owners of heavy duty trucking businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don’t have a marketing background, it’s critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.

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Marketing Tips for the Trucking Industry

Though the trucking industry is a major force moving the American economy, high operating costs forced the closure of 3,600 trucking companies in 2000, according to “Trucking Industry Overview.” Because the industry’s profit margin is relatively low at three percent, or $1.74 per mile, trucking officials may be especially interested in proven marketing tips to help boost profits.


Email marketing for the trucking industry has the advantage of repetition. Email subscribers grow accustomed to receiving regular updates on the trucking industry, including success stories, relevant legislation, special offers and links to interesting or helpful outside sources. Free reports, entertaining anecdotes, special offers and promotions all help create valuable email marketing tools for capturing and maintaining client interest. Email marketing can also be used to solicit feedback from subscribers about the industry. Feedback can lead to information about the need to create new routes, eliminate ineffective routes or add new delivery regions.


Another trucking industry marketing tip is to create a professional, easily-navigable website. A professional website can access different audiences, including trucking recruiters, trucking companies, truck driving schools and trucking community websites, according to “Trucking Company Websites.” Trucking websites help brand companies, reach new customers and provide information to return clients. Provide contact information, colorful photographs, route maps, client testimonials and video footage of the trucks. Safety and performance statistics can reassure new clients, while rotating online coupons and promotions can keep current customers returning to the site to see what’s new. They are also a good way to showcase appealing, recognizable trucking logos.

Printed Materials

Another trucking industry marketing tip involves the use of brochures and other printed materials. Because trucking has the advantage of covering large distances across the U.S., this presents a unique opportunity to inexpensively distribute brochures and printed materials. Drivers can leave stacks of trucking brochures and business cards at gas stations, truck stops, restaurants and other locations en route to their destinations. Marketing brochures can include contact information, rates and charts comparing the advantages of trucking versus other transport methods such as air shipping or transportation via cargo ship. You might also consider printing marketing information on attractive calendars or decks of playing cards, since these novelty items are often distributed for practical, as well as promotional use.

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13 Marketing Ideas for a Freight, Transportation or Trucking Business

Marketing Ideas for Trucking Companies: 13 Ways to Attract More Freight Customers

In order to grow, transportation businesses need to have a marketing plan with strategies to attract new clients and keep their current customers happy. These thirteen marketing ideas for trucking companies will help to create a lead-generating, customer-satisfying marketing strategy to help you grow your transportation business.

Attract More Leads and Customers with these 13 Ways to Grow a Trucking Business

Organizational growth rarely occurs without a foundational plan that includes both client attraction and customer retention strategies. For organizations in highly competitive markets, such as transportation, coming up with strategies to attract new customers and keep customers happy is even more critical to business growth.

Use these thirteen transportation marketing strategies to boost client attraction for your trucking business:

Lead Generation Ideas for Trucking Companies

Create brand awareness with prospects

  • Be present – on line and off – where your prospects are; such as: trade associations, trade publications, social networks (especially LinkedIn and Google+), on the web (found in searches)
  • Publish original content to your website and blog that tells the story of your business that is search-engine optimized in order to increase the likelihood that prospects will discover and become aware of your brand
  • Leverage the good will and word of mouth marketing of your most satisfied customers in testimonials and reviews, and ask for referrals
  • Work your phone and email contact lists; send an email newsletter out at least once each month and follow up with prospects periodically to see if they are nearing a point where they need your services
  • Once a quarter or a couple of times each year, send out a large, colorful postcard with a call to action to drive prospects to your website for more information or motivate them to call you for a quote

Attract customers who are ready to hire

  • Word of mouth, positive reviews and 5-star ratings on social networks and online review sites make for powerful marketing when it comes to customers who are ready to hire a freight company – make sure you are asking your customers to leave reviews for you online with each successful transaction
  • Optimize your website’s meta tags and on-page content in alignment with Google and other search engines’ best practices
  • Establish an editorial schedule and regularly publish new, original, optimized content to your website and/or blog including articles, landing pages, pages with forms (such as subscription forms that help you build your contact list, instant quote or request for information forms)
  • Make it easy for customers to find out why and how they should do business with you; more and more, customers want to do most – if not all – of their research online before choosing a freight company, including making price and value comparisons and looking for reviews

Motivate prospects who might be looking for a change

  • Perceived employee indifference is the 1 reason people stop doing business with an organization; make sure that the way you and your employees treat each and every customer and prospect is polite, professional and knowledgeable
  • Make doing business with you as easy as possible by providing as much information as possible in your proposal and on your website; show comparisons with unnamed competitors that demonstrate how your transportation services can save your customers time and money
  • In your print and digital marketing materials, speak to the points of differentiation that set your trucking business apart from competitors that would likely be most important to your customers
  • Incentivize referrals and recommendations from your current customers

Curated from 13 Marketing Ideas for a Freight, Transportation or Trucking Business


Marketing Ideas for Trucking Companies

The trucking business is highly competitive and fraught with ups and downs due to economic conditions, gas prices and delays because of weather and breakdowns. To make a good profit, a trucking company must take advantage of every marketing opportunity possible. Idle trucks and small loads make the normal problems of the industry even more dangerous to the longevity of the company.

Company Name

Unless your company is one of the major national freight carriers, a company name that identifies what you do and the region or industry you serve is a great passive marketing tool. For example, if you specialize in hazardous materials transport in the Great Lakes region, name your company Great Lakes Hazardous Materials Trucking. If you serve the import-export business, call your company Port Express Trucking. Use descriptive words such as long-distance, small load, construction, heavy load, refrigerated and so on. This way, your company stands out to anyone looking for specialized trucking. Keep the name easy to remember, easy to spell and as short as possible.

Rolling Ad Space

Clearly display the name of your company, phone and website on your trucks and trailers. Put a big sign on the back end so people behind you on the road can’t miss your advertising. If you haul containers, magnetic signs are a marketing tactic to investigate. If your company name describes what you do, put it everywhere you can. Think of your trucks as rolling billboards.

Customers and Freight Brokers

Maintain a mailing list of all your previous shippers and freight brokers. You never know when another company’s truck has broken down, leaving a shipper looking for transport. An emailed birthday card, holiday greeting or a monthly newsletter keeps your contact information easy to access and your company fresh in their minds. Freight brokers are always scrambling to find space on trucks, so emailing your routes and space availability to them is excellent customer service that can bring in last-minute business and referrals.

Online Advertising

Placing ads on advertising lists, such as craigslist, for publication along your route or at your destination can garner you a load for your return trip. Online ads on trucking and industrial websites and e-zines puts your company name in front of shippers who may be unhappy with their current trucking companies. Above all, always be on the lookout for a place to display your ads, and think creatively about how to attract attention through those ads.


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Trucking Company Marketing Ideas

If you’re ready to expand your trucking company’s reach, traditional marketing and advertising ideas will work, but there are many non-traditional options you can employ to get your company’s name out there. Targeted marketing often gets you the biggest bang for your buck, while a broader approach can help you reach previously unrealized clientele — and there’s no reason you can’t incorporate both.


Offer special promotions, such as discounts for multiple shipments, or give out bonus miles for shipments above a certain price. Advertise monthly deals or discounts for shipments following an established route, similar to how airlines reduce prices at certain times to ensure full flights.

Team Up

You can agree to display or hand out brochures of other companies in your reception area and anywhere else your firm hosts clients and visitors. In return, those other companies will do the same for you. Target firms your own clients might reasonably be interested in doing business with, such as storage facilities, manufacturers or packing companies.


Beyond radio, TV, Web ads and print, social network sites offer free advertising. Create a Twitter account or a Facebook page. If TV spots seem beyond your budget, create a YouTube commercial and link it to your Web site and your Facebook page. You’re selling your brand, so accentuate what separates your trucking company from the others. If you specialize in certain regions, advertise on Craigslist in those areas.


As the old saying goes, “It takes months to find a new customer … seconds to lose one.” Don’t put so much effort into attracting new business that you ignore your existing clientele. For example, you can offer discounts for referrals, with a greater discount for more referrals. You can recognize loyalty by offering a one-time bonus each year when clients pass their anniversary. Offer discounts only on a one-time basis, but allow your client to select which shipment to discount.

Email Marketing

An email marketing service lets you stay in touch with your customers and prospective clients without doing all the legwork. As of 2014, monthly prices range from $10.00 for up to 500 contacts to $149.99 for 25,000 contacts, so depending on your budget and desired reach, you’ll find a plan to fit your needs.

Rent Out Space

You can utilize the space on the side of your trucks to advertise for charitable causes or events. Next to the charity banner, your company name will be on proud display. Think of it as a mobile or portable billboard, connecting your company to a good cause. You can charge for the space or rent it out for free in exchange for free advertising.

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Marketing Ideas for Trucking Companies


So, you bought your rig, had it signed with your company name and have a dedicated phone line installed in your home office. You are ready to make money in the trucking business. Only problem, the phone is not ringing as much as you thought it would. To make your trucking business successful, you will need a solid marketing plan fueled with solid ideas to bring business to your door, or in this case, hitch.


Direct Mail, Niche Growth

You can establish yourself in a niche market by implementing a customized direct mail campaign. Purchase a list of companies that fit your desired market, such as auto part manufacturers based in the Midwest; or food distribution on the East Coast. Next, draft a letter, flier or even post card that grabs attention with a solid headline, promotional offer and response deadline. Be creative with your offers; on-time guarantees are a dime a dozen, but what about a 20 percent discount every three loads?


Direct mail and social media are both low or no cost methods of finding potential new customers.

Social Media

Twitter, Facebook and other social media sites have incredible marketing power beyond following tweets about which trucker hat Ashton Kutcher is wearing today. You can connect on a new level with customers and prospects by engaging them with social media. A Facebook fan page will allow you to send promotions and updates with zero out-of-pocket expense. Plus, your customers can post reviews about your service, which allows prospects to learn about your service. Use Twitter to initiate an impromptu shipping price reduction to avoid driving a half load across two states; you might find a local manufacturer needs a pallet of parts delivered in the direction you are heading.


Professionalism Wins More Business

It may not seem like a marketing tool, but your appearance and personality play a large part in referrals and repeat business. If you have employees driving for you, instill in them the significance of not only how they look, but how they act around clients. When you are making a delivery, you are by default representing the company that is sending the product.

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Marketing your business, Part 1 | Overdrive – Owner Operators Trucking Magazine

When Sue Burns started SMB Transport, based in Marlow, Okla., in January she had no advertising budget. So she took advantage of the free service to launch a website,, promoting her hotshot trucking business.

“The Internet to me is the equivalent of the Yellow Pages,” says Burns, a 52-year-old former police officer. “I take advantage of every free option I can find.” For example, Burns chronicled her CDL training period on a blog through


But her first load came through traditional means. A customer saw one of the fliers she distributed for her startup in Marlow, an oil-field region with strong demand for hotshot hauls.

As Burns has learned, marketing options for a small trucking business have proliferated and all have some value. Smart operators are taking advantage of many of them to establish their name, tout their equipment and services, and distinguish themselves from competitors.

Websites can be “a trucker’s front door,” says Ultimate Marketing Solutions CEO Landon Middleton. He advises the Texas Motor Transportation Association and spoke recently at the First Annual Truck Driver Social Media Convention in Tunica, Miss.

Middleton and other Internet marketing experts say independents with small budgets should use free websites, as Burns does, to establish credibility and make contacts. Content on websites, videos and social media outlets should be precise, with contact information posted clearly. Services, equipment and pertinent information should follow.

Having a website and linking to it from Facebook, YouTube or LinkedIn boosts a company’s exposure. While it isn’t as widely known as Facebook, LinkedIn, a social media network for business, puts owners closer to brokers and shippers.

Burns uses free services, and to advance her visibility. She also has a Facebook page devoted to the business and still blogs regularly.

Videos, whether posted on YouTube or a business website, provide immediacy. They give viewers the chance to see an owner speak about his values and services, as well as to see the appearance of equipment. Often cited as effective tools are Schneider National’s YouTube videos for driver recruitment. Less than two minutes long, each explains the company’s mission and provides useful information.

Those who can’t afford to pay a professional to design and maintain a website can establish one themselves for free. Thousands of people use websites such as, or to build their own website. Using instructions on those sites or tutorials available through Google searches, someone with basic computer skills can create a website.

Having a weekend to work on the project and getting outside help can be productive, too. “If you’re not computer savvy, find a kid in your family or someone who is,” Burns advises. “Don’t be afraid of it. It’s a virtual reality we all need to be tapping into.”

Still, successful websites and social media pages need ongoing attention, so expectations for online marketing should be realistic. “A one-truck guy is not going to have the time to manage a website,” says Joe Rajkovacz, the Owner-Operator Independent Drivers Association’s regulatory affairs director. “He’s going to spend a lot of time during his day just getting loads.”

Mark “Gator” Arnold, 53-year-old owner of Bells, Texas-based All Ways Trucking, launched a Facebook page to help build his reputation.

“I can have a new broker signed up before most guys can find a truck stop,” Arnold says, noting he can often find food loads for his 2007 Volvo and reefer within 100 miles of his home.

Curated from Marketing your business, Part 1 | Overdrive – Owner Operators Trucking Magazine


How One Woman Built a $400 Million Trucking Business

When Andra Rush started her trucking company, all she had was a beat-up van, a pair of used pickup trucks, and the naive certainty of a 23-year-old. She figured it would take her about four years to make her fortune. Then she could use her newfound millions to accomplish her true goal: tackling poverty on Native American reservations across North America. “I thought I could retire by the time I was 27,” says Rush, a member of the Mohawk Indian tribe of Ontario, Canada. “At that age, you don’t know what you don’t know.”


Rush is 49 now and still working hard. Her tiny start-up just outside Detroit has grown to a $400 million North American business that employs hundreds of Native Americans, who assemble automobile components like steering columns near their reservations and then truck them to manufacturing plants. Last year, Rush—along with the rest of the auto industry—was almost sidelined by the recession. But things have stabilized, and today Rush is a role model not only for Native Americans but also for women in the male-dominated world of trucking. For years, “people imagined that the business was run by my dad or my boyfriend,” she says. “I had to say, ‘No, the business is me!’?”


Rush was raised 30 miles outside Detroit, not far from her paternal grand­parents and their Ontario reservation. When the teenage Rush visited the reservation for the first time, she was struck by the poverty and lack of hope. “I really wanted to make a difference,” she says.


She graduated from the University of Michigan in 1982 and took a nursing job. But she was dismayed by the low pay, and within a year she was pursuing an MBA. That summer, she interned at an airfreight company, where the speed of package pickups and deliveries drove profits. “I thought I could do that better,” Rush says.


She maxed out her credit cards and borrowed $5,000 from her parents to buy a van and two used pickups. She wooed clients, accepted every delivery job that came her way, and worked nursing shifts on weekends.


Within six months, Rush had ten employees, and clients like Ford and GM were paying her to fetch small packages from the airport. Ford was the first to offer her a job trucking parts between its plants and suppliers. Rush hired drivers who lived near the suppliers and “went to church and did Little League with them. So they all helped each other,” she says. “If extra loads or services were needed, we were right there.” Rush also kept a single-minded


focus on meeting deadlines—no matter what. In the wake of 9/11, when increased security stalled traffic for hours on Detroit’s largest bridge, she hired barges to get her trucks across the Detroit River.


By 2001, many of Rush’s 1,000 employees were Native Americans, working alongside people of every background. But she felt she hadn’t done enough. So she joined forces with a Canadian parts maker to design and assemble auto components, such as the dashboard instrument panels that go into Chrysler minivans. She located the plants near reservations, creating opportunities where they were needed most. By 2009, her auto parts business was generating $370 million in revenue.


She’s come a long way from the inexperienced 23-year-old who thought “the cash would just roll in.” But Rush wouldn’t change a thing: “I love my job,” she says. “I like the fact that you can start to get some momentum and keep challenging yourself—and then suddenly you lift your head and it’s been 25 years.”


Getting Ahead with Andra Rush

Were there any advantages to being a woman in your industry?

Driving the truck is something guys do—it’s rough, but it isn’t something a woman can’t do. But running a trucking company is much more than picking up and delivering; it’s marketing and tracking and organization. Women are wired to multitask.A lot of people in transport have had paper routes. I was the first girl to have one in my neighborhood, so maybe that’s what did it!


How did you balance the business and your three sons?

I would take my kids [Zack, 20, Cheyne, 18, and Chance, 13] to the office with me, but that got a little difficult when they started to crawl. My parents live nearby and so did my grandmother, and they all helped out a lot. As a business owner, you don’t have much time, but you do have a lot of flexibility. So if I’d been traveling, I’d go into the elementary school when I got home and say, “I’m going to read to the first graders.”


How has your heritage influenced your approach to business?

In our culture, when you make a decision, you consider its impact on the next seven generations. That means you take environmental precautions from the outset. Teachings like that help you with your choices.


What is the key to your success?

You have to be service-driven. You think of customers every day, every minute. You think about what would make their lives or their businesses more successful. And you have to be focused on who’s serving them. If we don’t look after our drivers, they won’t look after our customers.

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