Ayrline Motel – Ayr North Queensland


A very ordinary web site with bad coding.


Our latest accommodation customer.

Ayrline Motel
Ray Dukamp

Ph: (07) 47831100
Fax: (07) 47834224
29 Edwards St. Ayr, QLD 4807

The Brief

Ray is competing with a number of other motels in Ayr along with the usual assortment of B&B’s, van parks etc. His motel is also off the main thorough fair so passing trade may not know he is there.

Rays brief was…

  • revamp the web site that would wow his customers.
  • make sure he could easily be found in the search engines.
  • ensure the booking form worked as it should.
  • get on board with Trivago, booking.com, hotels combined, wotif, Quickbeds and the plethora of other hotel aggregation sites.

The Original Web Site

The original Ayrline Motel site was pretty ordinary with a lot of poor design.

The home page had an uninviting picture of the building facade and the booking form had no




At only 2 pages it was very hard for our customer to
promote his web site effectively.

validation so you could hit the submit button without entering any information and the form would be sent … empty. Also, there was no “captcha” or other facility to stop spammers sending countless automated inquiries pushing everything from RayBan Sunglasses to Viagra.

There was no contact information displayed on the home page.

The domain was ayrlinemotel.com where Ray had stipulated it should have been .com.au.

You can get by with a .com domain but you should always strive for the .com.au if its available or even .net.au etc. Especially in this case as Ayr in Scotland was being returned in the search engines, customers could get confused.

At only 2 pages and no way for Ray to upgrade the site himself a total revamp was in order.


The End Result

Stand by for progress and updates!!!





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