Should You Have A Facebook Page Instead of a Website? | Creative Instinct Blog – Branding & Marketing Tips for Small Businesses

Here are 5 reasons why having a standalone website
is better than a standalone Facebook page…

Some businesses have gone the route of forgoing a business website in favor of a Facebook business page. You can generate traffic to your Facebook page through their ad system, as well as circulating it to friends and business partners. A Facebook page is affordable and quick, it’s easy to make simple information updates, and it can be a good tool to work in tandem with your business website. But, this does not mean that a Facebook page is a replacement for a website. It is merely a good compliment to your already established website.

1. Branding

By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will read ashttp://www.facebook.com/yourcompany instead of http://www.yourcompany.com. Also, if you are looking for brand and logo recognition, you will never get it on a Facebook page. Your website can have its own brandable logo so your customers recognize it right away rather than the Facebook logo being the first thing they see. Never underestimate the power of having your own .com domain address and logo.

2. Search Engine Optimization

If a company is looking to be found in search engines, it won’t happen with a Facebook page. You cannot apply SEO to a Facebook page and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. We should know, we do it every day.

3. Lack of Page Customization Options

A Facebook page does allow you to create images and insert all of your relevant information about your company’s products and services. You can do specialized programming with it such as HTML and FBML (Facebook markup language, similar to HTML). But overall, you must still work within the confines of the page and are not allowed full 100% customization control over the look of the page.

4. Exposure

In theory, your business Facebook page and your posts get exposure to anyone who is a “likes” it. Unfortunately, there is a hole in this theory. With the huge popularity of Facebook for both businesses and individuals, it is becoming increasingly difficult to keep your posts from getting lost in the shuffle. Your Facebook friends likely have “liked” many, many, many other people and/or businesses and have hundreds of posts to read every day. Who has the time? Unfortunately, your posts can easily be missed by even the most loyal of Facebook friends.

5. In conclusion

Of course, this is not to say that Facebook pages are useless. In fact, they can be very useful as a compliment to your company website. By linking to your Facebook page from your website, you can drive users to your page and you can communicate with them through the social networking features which Facebook provides. It is highly recommended to have a Facebook page in conjuction with your website.

Need a new business website?

In today’s business climate, websites have to be more than pretty or functional, they must be BOTH. Your website needs to offer cutting edge design, layout, content, graphics and search engine optimization (SEO). When combined, all of these attributes contribute to the success of your website. This is why we offer the best in design, layout, content, and graphics, as well as optimizing your site for strong search engine rankings during the development process, not after your site is deployed.

Curated From… creativeinstinct.wordpress.com

Welcome to the WPAA Website!

The Wedding Planning Association is managed by an advisory board to uphold and maintain the standard of all Wedding Planners in Australia and across the globe.

The WPAA was established in May 2008 by Paula Barham owner of WeddingInc. Paula currently trains wedding and event planners in Australia and across the globe. Paula has an incredible passion to see this industry grow and be supported by professionals who are equipped to teach and coach upcoming planners to fulfill their dream.

THe WPAA web site is essential reading if your in the wedding planning business.

How To Start A Wedding Planner Business

Weddings represent a $4 billion industry in Australia, which isn’t that surprising once you consider the expense of the rings, gown, flowers, photography, ceremony, reception and so on.

According to market research agency IBISWorld, the wedding industry is tipped to grow by 6.6%, or $256.6 million, this year alone.

Cashing in on this trend by starting up a wedding planning business could, if done correctly, prove fruitful.

This post is from a business start up blog in Australia. Very informative content.

How Can I Get Leads When I’m New to the Wedding Business?

If you’ve got a new wedding business and don’t know where to start getting leads, here’s what to do:

Make friends in the wedding business. Lots of them!

Identify the local wedding associations in your area and join them.

Make it your goal to meet three new people at each networking meeting. Find a way you can help them and you’ll be come fast friends. It’s a quick way to get your first referrals.

More American flavoure information but it still has some pretty good advice if you’re wondering where to start with getting more business.

DIY All about Getting into “The Wedding Business”

Starting Your Own Wedding Business
By Kirsten Wilson

You have decided to start your own small business. In this case, it has something to do with weddings, whether it is flower design, wedding coordinator, cakes, invitations, playing music, catering, photography or even as a minister. Starting a business is easy, making it work for you is another matter all together. So, I’ll just go through the steps and share with you a few things that worked (or didn’t) for my own small wedding business (as a florist).

I know you are all ready to run out and get your seller’s permit and start writing checks (or already have)! Been there. I started my business by signing a 5-year lease before I knew what I was going to do when I opened the doors. All I knew was I was going to sell flowers and this space happen to be empty that used to have a flower shop in it. I had been a professional florist for 3 years, so what else did I have to know? Plenty! Learn from my “experience” , my mistakes.

31 Low-Cost Ways To Promote Your Business

Starting a business on a shoestring? Looking for ways to stretch your small business marketing budget? Here are 31 low-cost, high-impact methods to advertise and promote your business.

What’s the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way?

 Go to the owners blog below for a look at the 31 ways mentioned. Admin.

Curated from 31 Low-Cost Ways To Promote Your Business

 

How to Advertise a Trucking Business

A trucking business has been flourished due to its increasing demands. Most large companies need their services in transporting consumer goods. With a trucking business, you can have a chance to get more income. This is the reason why most people prefer to engage in this field. Once you build up own trucking business, your next concern is its advertising scheme. If you don’t know how to market your own trucking company, here are some suggested tips you need to consider.

Advertising Strategies

Marketing a trucking business can be easily done within a short period of time. It takes several weeks of preparations, depending on how you promote your business. The best way to advertise your business is through offering promotions. The typical examples of these are giving discounts for different shipments or bonus miles of a specific transaction. You can also provide incentives to your customers. Through offering additional services at free rates, it is expected that you can get more customers and business partners as well.

Team Up and Printed Materials for Effective Business Marketing

As a trucking business owner, you should know how to deal with other businessmen. You can ask them if you can hand out or display brochures of your company. To have a mutual benefit, you will also display their printed materials in your premises. Before you do this, it is best to make multiple printed materials. Aside from brochures, you can make a tarpaulin, fliers, calendars, decks of playing cards and many more. Whatever materials you choose, make sure that your company logo is very visible.

Online Strategies as Cheap Marketing Schemes

If you don’t have enough money for promoting your trucking business, depending on online strategies can be a great option. These online strategies can be divided into several ways. At first, you can do the email marketing. In this tactic, you have to send messages to your possible customers. This can help in updating them, with your latest promos and services. Another way is through making an easy-navigable and professional website. In case your customer wants to get more details about your company, they can easily browse your computer. Trucking websites can help you in reaching your new customers. This is the reason why you need to create one.

 

Curated from How to Advertise a Trucking Business

 

Marketing a Heavy Duty Trucking Business

There is little room for error in marketing a heavy duty trucking business in today’s economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

 

A high-quality marketing plan connects your company to your customers. Without it, you’ll quickly find your heavy duty trucking business stuck in limbo.

 

Purpose in marketing is the key to success in this space. From our vantage point, it’s clear that profitable heavy duty trucking businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand’s visibility with buyers.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For heavy duty trucking businesses, it’s important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. You’ll also want to make sure you’re making the most effective use of your marketing collateral by getting it into the hands of the right people. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your heavy duty trucking business’s investment in collateral will be pointless.

Bundling

Messaging matters – but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market’s psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it’s easy to see how heavy duty trucking businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Marketing Expertise

Don’t have a background in marketing? That shouldn’t stop you from taking a larger promotional role in your company by educating yourself about today’s most effective marketing concepts. Owners of heavy duty trucking businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don’t have a marketing background, it’s critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.

Curated from Marketing a Heavy Duty Trucking Business

 

Marketing Tips for the Trucking Industry

Though the trucking industry is a major force moving the American economy, high operating costs forced the closure of 3,600 trucking companies in 2000, according to “Trucking Industry Overview.” Because the industry’s profit margin is relatively low at three percent, or $1.74 per mile, trucking officials may be especially interested in proven marketing tips to help boost profits.

Email

Email marketing for the trucking industry has the advantage of repetition. Email subscribers grow accustomed to receiving regular updates on the trucking industry, including success stories, relevant legislation, special offers and links to interesting or helpful outside sources. Free reports, entertaining anecdotes, special offers and promotions all help create valuable email marketing tools for capturing and maintaining client interest. Email marketing can also be used to solicit feedback from subscribers about the industry. Feedback can lead to information about the need to create new routes, eliminate ineffective routes or add new delivery regions.

Websites

Another trucking industry marketing tip is to create a professional, easily-navigable website. A professional website can access different audiences, including trucking recruiters, trucking companies, truck driving schools and trucking community websites, according to “Trucking Company Websites.” Trucking websites help brand companies, reach new customers and provide information to return clients. Provide contact information, colorful photographs, route maps, client testimonials and video footage of the trucks. Safety and performance statistics can reassure new clients, while rotating online coupons and promotions can keep current customers returning to the site to see what’s new. They are also a good way to showcase appealing, recognizable trucking logos.

Printed Materials

Another trucking industry marketing tip involves the use of brochures and other printed materials. Because trucking has the advantage of covering large distances across the U.S., this presents a unique opportunity to inexpensively distribute brochures and printed materials. Drivers can leave stacks of trucking brochures and business cards at gas stations, truck stops, restaurants and other locations en route to their destinations. Marketing brochures can include contact information, rates and charts comparing the advantages of trucking versus other transport methods such as air shipping or transportation via cargo ship. You might also consider printing marketing information on attractive calendars or decks of playing cards, since these novelty items are often distributed for practical, as well as promotional use.

Curated from Marketing Tips for the Trucking Industry | Chron.com

 

13 Marketing Ideas for a Freight, Transportation or Trucking Business

Marketing Ideas for Trucking Companies: 13 Ways to Attract More Freight Customers

In order to grow, transportation businesses need to have a marketing plan with strategies to attract new clients and keep their current customers happy. These thirteen marketing ideas for trucking companies will help to create a lead-generating, customer-satisfying marketing strategy to help you grow your transportation business.

Attract More Leads and Customers with these 13 Ways to Grow a Trucking Business

Organizational growth rarely occurs without a foundational plan that includes both client attraction and customer retention strategies. For organizations in highly competitive markets, such as transportation, coming up with strategies to attract new customers and keep customers happy is even more critical to business growth.

Use these thirteen transportation marketing strategies to boost client attraction for your trucking business:

Lead Generation Ideas for Trucking Companies

Create brand awareness with prospects

  • Be present – on line and off – where your prospects are; such as: trade associations, trade publications, social networks (especially LinkedIn and Google+), on the web (found in searches)
  • Publish original content to your website and blog that tells the story of your business that is search-engine optimized in order to increase the likelihood that prospects will discover and become aware of your brand
  • Leverage the good will and word of mouth marketing of your most satisfied customers in testimonials and reviews, and ask for referrals
  • Work your phone and email contact lists; send an email newsletter out at least once each month and follow up with prospects periodically to see if they are nearing a point where they need your services
  • Once a quarter or a couple of times each year, send out a large, colorful postcard with a call to action to drive prospects to your website for more information or motivate them to call you for a quote

Attract customers who are ready to hire

  • Word of mouth, positive reviews and 5-star ratings on social networks and online review sites make for powerful marketing when it comes to customers who are ready to hire a freight company – make sure you are asking your customers to leave reviews for you online with each successful transaction
  • Optimize your website’s meta tags and on-page content in alignment with Google and other search engines’ best practices
  • Establish an editorial schedule and regularly publish new, original, optimized content to your website and/or blog including articles, landing pages, pages with forms (such as subscription forms that help you build your contact list, instant quote or request for information forms)
  • Make it easy for customers to find out why and how they should do business with you; more and more, customers want to do most – if not all – of their research online before choosing a freight company, including making price and value comparisons and looking for reviews

Motivate prospects who might be looking for a change

  • Perceived employee indifference is the 1 reason people stop doing business with an organization; make sure that the way you and your employees treat each and every customer and prospect is polite, professional and knowledgeable
  • Make doing business with you as easy as possible by providing as much information as possible in your proposal and on your website; show comparisons with unnamed competitors that demonstrate how your transportation services can save your customers time and money
  • In your print and digital marketing materials, speak to the points of differentiation that set your trucking business apart from competitors that would likely be most important to your customers
  • Incentivize referrals and recommendations from your current customers

Curated from 13 Marketing Ideas for a Freight, Transportation or Trucking Business